Download PDF Successful Wine Marketing
Download PDF Successful Wine Marketing
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Successful Wine Marketing
Download PDF Successful Wine Marketing
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Review
Awarded by the OIV, the key global wine and grape-growing society based in France, the prize in economic publications. -- Office International de la Vigne et du Vin
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From the Publisher
"Successful Wine Marketing" by Kirby Moulton and James Lapsley has just been awarded the prize in economic publications from Office International de la Vigne et du Vin. The OIV, an international organization based in France, is the key global wine and grape-growing society.
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Product details
Hardcover: 308 pages
Publisher: Springer; 2001 edition (March 31, 2001)
Language: English
ISBN-10: 083421962X
ISBN-13: 978-0834219625
Product Dimensions:
6.1 x 0.8 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#1,474,709 in Books (See Top 100 in Books)
A very good wine marketing book.
This is textbook on wine marketing, based on the annual wine marketing summer course at the University of California at Davis. It a mix of wine and business/marketing knowledge. I read it as someone who was curious about marketing wine, and someone who is generally wine interested, but am not in the business actively nor am I a marketing person. The book seemed well written, concise, and to the point. There are lots of examples, but this definitely looks and feels like a textbook rather than a popular business book. It's priced as a textbook as well, though inexpensive new copies are widely available.
this book I guess is quite handy for people who wants to entry wine business. It covers a lot of marketing concepts and lots examples.
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